Facebook claiming the word "face"

The New York Times reports that Facebook is close to trademarking the word "face" to stop any other telemarketing corporation from using it. This is ridiculous. The word "face" is a common word that is used by everyday people and to trademark it due to the fact that Facebook are worried people will try to leech of their fame by adding the word "face" to their sites. Although it may be true that certain websites will try to use "face" to add some popularity to their site. However, this hardly will affect Facebook a giant social networking site and who have no connection to the other sites. In fact, as the article points out almost every business has a webpage linked to it and this ownership of the word "Face" online will create problems for these sites. How exactly the Patents and Trademarks office will allow this to past is a mystery to me. Perhaps, next the word "book" will be trademarked too.

http://bits.blogs.nytimes.com/2010/11/24/with-facebook-claiming-the-word-face-some-alternatives/