Recently a famous soccer player and also ex-coach, has given his view stating that having your life published by the media and having no privacy is the price to pay for international superstardom and the money that is received out of soccer. He gives some very good points and states how the paparazzi is a double edged sword. If one were able to have a clean image and play breath taking football then you could manipulate the paparazzi and spread your fame and influence wider. However having any secrets or problems and trying to hide them from the paparazzi is nearly impossible with nowdays modern technology.
I believe that the media is starting to take over football with it affecting the results of games. Rather then just the players playing the game and deciding, the media has now assumed total control over football. It has the ability to make a player shine or destroy his reputation. It may not seem like it, but one great example of how the media can affect someone is through the story of Wayne Rooney. He netted 34 goals last season a personal high for him, and made himself into one of the stars of the world. However after a ridiculously poor performance and several sex scandals, both of which were widely focused on by the press for weeks, he has had trouble scoring and has only managed one goal in the last 5 games. The media also has the ability to sway the minds of easy supporters who believe everything they read. Therefore in conclusion I think that the media is getting to much power over the footballing world and the real attention has been drawn away from the game, and more towards the drama.